
REACH PARENTS WHERE THEY SHOP
Trying to keep the refrigerator stocked for hungry teens equals many trips to the grocery store. Here are some ideas to reach parents in high-traffic areas such as grocery stores or large retail chains like Wal-Mart and Target. Because parents will be in a hurry and "on the go," the information provided must be simple and easy to grab with minimal explanation. This type of program can be as simple as posting flyers at the check-out stands or staffing a table outside the store for a few hours.
SUGGESTED ACTIVITIES
- Place display stands on check-out stands with campaign flyers.
- Print an ad on the back of grocery store receipts (check to see if the store will donate this space on the receipt).
- Partner with a local grocery store to print a special order of grocery bags (print this site and tips for parents).
- Partner with a store on its weekly newspaper inserts - add campaign flyer in weekly produce leaflet or coupon book.
- Host an information table outside a store to distribute information on the campaign and include a drawing - such as a free spa certificate or restaurant certificate (donation) - to entice people to visit the table. Include tip sheets for people to take with them.
Below is a checklist of items to help make the program successful from start to finish.
PROGRAM CHECKLIST
- Select store location(s)
- Meet with local store manager for permission to distribute literature and inquire about donations (ad space, grocery store bag promotion, etc.)
- Enlist volunteers for day of event
- Folding table & chairs
- Pens
- Donated prized - gift certificates, etc.
PROGRAM MATERIALS AVAILABLE FOR DOWNLOAD
You'll need Adobe Acrobat Reader to view the files marked "PDF." If you don't already have the program, you can download it for free here.
Tip Sheets – Sorted by Topic and Available as PDFs
Flyers.pdf Flyers.pdf Campaign Flyer (color)-PDF
Flyers bw.pdf Campaign Flyer (B&W)-PDF
INFO posters 11x17.pdf Campaign Posters (color-11X17)-PDF
INFO posters 8.5x11.pdf Campaign Posters (color-8.5X11)-PDF
INFO posters bw 11x17.pdf Campaign Posters (B&W-11X17)-PDF
INFO posters bw 8.5x11.pdf Campaign Posters (B&W-8.5X11)-PDF
Meeting poster 11x17.pdf Meeting Annct. Poster (color-11X17)-PDF
Meeting poster 8.5x11.pdf Meeting Annct. Poster (color-8.5X11)-PDF
Meeting poster bw 11x17.pdf Meeting Annct. Poster (B&W-11X17)-PDF
Meeting poster bw 8.5x11.pdf Meeting Annct. Poster (B&W-8.5X11)-PDF
RAISING TEENS.ppt Raising Teens-PowerPoint
3.5x2 bw Ad.pdf Ad (B&W-3.5X2)-PDF
3.75x10 Ads.pdf Ads (color-3.75X10)-PDF
3.75x10 bw Ads.pdf Ads (B&W-3.75X10)-PDF
4.5x7.25 Ads.pdf Ads (color-4.5X7.25)-PDF
4.5x7.25 bw Ads.pdf Ads (B&W-4.5X7.25)-PDF
7.5x5.25 Ads.pdf Ads (color-7.5X5.25)-PDF
7.5x5.25 bw Ads.pdf Ads (B&W-7.5X5.25)-PDF
BUS 28x11 Ads.pdf Bus Ads (color-28X11)-PDF
BUS 28x11 bw Ads.pdf Bus Ads (B&W-28X11)-PDF